Europe
The Heineken Experience: Is It Worth It?
October 17, 2026
The Heineken Experience is one of Amsterdam's most popular attractions, and it's a lot more than a beer tasting. It's set inside Heineken's original 1867 brewery in the lively De Pijp neighborhood.
What you'll see
You'll walk through the history of the brand, see the old copper brewing kettles, meet the brewery horses and learn how the beer is made, step by step. There are interactive rooms, a 4D ride where you "become" the beer, and a chance to pour your own pint.
The tour finishes in a rooftop bar with views over the city, where your tasting drinks are included.
Skip the line
Queues can wrap around the building, especially in the afternoon. A fast-track ticket gets you in quickly, so you spend your time inside instead of waiting outside. Book your Heineken Experience fast-track ticket here and pick the time that suits you.
Tips for your visit
- Plan about 90 minutes for the whole tour. - You must be 18 or older to drink. Younger visitors can join with a soft drink. - Afterward, explore De Pijp and the Albert Cuyp Market, just around the corner.
Cheers to Amsterdam
Whether you love beer or just want a fun afternoon, the Heineken Experience is a great addition to any Amsterdam trip. Grab your fast-track ticket now before your visit.